Category: App Marketing

Importance of Organic App Marketing to Drive Traffic to Your App

Every developer comes into the app market with that huge impression that his/her app will do great and get a high number of rankings and downloads. The total work of the app doesn’t end with just the creation of the app. Every app is created at its best, but if it is not marketed well, it is bound to fail no matter how advanced the app is among all the other app. Because in today’s accelerated advancement of technology anyone can create an app and upload it to the app stores, the real challenge is what comes next. The next step after developing an app is app marketing like buy ios app reviews, this part can be very tricky but gets easy with the right set of tools.

Here are a few tools that guide you in proper app marketing:

Organic App Marketing

There are several cost-effective methods of driving traffic of users to your app in order to increase downloads. Organic methods come in handy for app marketers who are low on the marketing budget. Some of the organic ways you can use to offer insights on your app and drive traffic of new user include,

App Store Optimization:

ASO is the process that specializes in getting your app rank higher on app store rankings. This helps users to see your app easily whenever they are in for a hunt of apps in app stores. ASO is what people do when they offer you to buy iOS ratings and android ratings. There are so many ways app store optimization can be achieved, let me brief you with the same:

Keyword optimization: Keywords are the baits used by users to catch your app, in other words, keywords help in presenting the right app that a user is searching for in the search field of app stores. Using keywords is one of the essential factors to consider in search optimization. The keywords are to be used in strategic places such as titles, app name, description, this makes your app visible at the top whenever users search for the certain keyword your app is familiar with. Keyword placing must be done very carefully as it can hurt your app ranking and brand name.

Appeal optimization: As we all know, everybody judges just by looking at the cover. It has been a practice for a long time and always will be because the first impression lasts long and is considered to be the best impression. The elements that are visible to users on their first meeting of your app are the elements that come under appeal optimization. These can include the design of the app icon, screenshots, and preview videos. These are the factors that help users to get to know about your app before they install them, make sure they give out the best impression about your app.

Building a Website:

Your website can be an excellent source of app installs. You can easily build a website for your mobile app where you can share all the information about your app. The website can be a great platform to present your app videos describing well about your app functions. You can also upload screenshots with a clear description of your app. Using a website to drive traffic to your app is an effective way of increasing new users. With the successful development of the website, helps to increase the value of your brand name. Most users trust the brand with high popularity. Linking your app to your website helps your app’s trustworthiness. It increases the number of user acquisition.

Social Media:

Social media plays a very significant role in driving users to your app, as we all know half the population of the world uses social media in their day to day life. Therefore it offers a good platform to enhance the visibility of your app. It also helps you by giving great insight into prospective users while your app marketing is in progress. It is very easy to share information about your application on these platforms. You have to create a page and keep the page active by posting regularly. All the posts must be related to your app and must balance between entertaining and giving information about your app.

The success of an app after it is live on app stores mainly depend on using the best mobile app strategies. Therefore it has to be done right, without any mistakes or whatsoever. You can experiment with various strategies of app marketing such as getting paid app reviews for your apps. You can buy android and iOS ratings from a trusted company. This way you can drive more traffic to your app day by day and focus on the high success rate of your app.

Categories: App Marketing